Martin Kruse

Martin works with themes like creativity and innovation, in particualar the interaction between futures studies and innovation. He has also worked a lot with food and agriculture and energy and climate change issues and is the author of a number of articles on the topics.

Martin has experience in advising top management on issues of strategic concern in various industries. He has published several articles on innovation topics, focusing on trends affecting the need for innovation, barriers to innovation, best practise, and the interaction between foresight and innovation.

Martin Kruse also works with the ways complex systems of thought work together in culture, including looking at networks, trend movements and megatrends in a preiodic perspective.

Martin has made his thesis on Herman Kahn and future studies: The realism in fictionalised scenarios in future studies.

Selected presentations

Martin Kruse has e.g. done presentations for:

LEGO,DONG,Lund University,Copenhagen Business School, The EU Commissions Expert Panel, Unilever, Danish Energy Agency, Tekes, TrygVesta EnergyDenmark

Testimonials

"Martin from CIFS delivered a presentation to the executives of Damstahl a/s. The lecture included 4 crisis scenarios. “We have subsequently used these scenarios as part of our planning and strategic considerations. We judge today that this input has been beneficial for the company and has enabled us to act faster and better than our competitors.”

-Mikael Sthaalros Managing Director and CEO, Damstahl a/s

Martin has (co)written the following articles and reports:

• Members Report #2/2011:
  100% Business Development (2011)
• Future Meat - SCENARIO 02:2010 (ENG) (2010)
• "After All, The World Could Explode Tomorrow" - SCENARIO 02:2010 (ENG) (2010)
• THE FUTURE'S INTELLIGENT TRANSPORT SYSTEM - SCENARIO 01:2011 (ENG) (2011)
• Megatrend - Digitalisation - SCENARIO 01:2011 (ENG) (2011)
• Climate Change - SCENARIO 02:2011 (ENG) (2011)
• Conservation Tourism - SCENARIO 01:2010 (2010)
• THAT SON OF A BITCH WAS IN JUNIOR HIGH SCHOOL WHILE I WAS OUT BOMBING JAPAN - SCENARIO 01:2010 (ENG) (2010)
• Members' Report 2/2009: Future driven innovation (2009)
• Members' Publication #2 2013 (2013)

Projects

• The Norwegian Oil Industry Association (2010). 2040: 4 Scenarios for the future of Norway and Norwegian petroleum production
• TEKES-The Finnish Funding Agency for Technology and Innovation (2010): The business impact of climate change.
• Trygvesta (2010) The nordic insurance environment 2020
• Industrial Economics and Knowledge Center, Industrial Technology Research Institute, Taiwan.(2009).Global Trends and Their Impact on Service Innovation in Taiwan.
• Lantmännen Unibake.(2008). Scenarios for the development of food and energy prices 2008-2011.
• The Danish Dairy Board.(2008). Trend analysis
• Nutek - Swedish Agency for Economic and Regional Growth. (2008). Helping Swedish Small & Medium-size Enterprises understand the risks and opportunities offered by environmental challenges.
• The Industries pension fund and Nordea (2007) Megatrends and investments- Identifying important areas of growth relevant for long-term investment
• The Swedish Rescue Services Agency.(2006). Global trends affecting Emergency Management
• De Danske Slagterier,(2005). Scenario process about the future of the food industry
• IKEA.(2006). IKEA Catalogue 2007
• Pictures of the Future: I&C 2006" for Siemens (2006)
• The Social Ministry. (2005). The Future Suburbia

Work languages: Danish, Norwegian and English

Martin Kruse

Mag.Art
Futurist, Copenhagen

At CIFS since 2003